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Viewer Testimonials is the Secret of Success

February 18, 2014, 9:14 am
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KATV/Channel 7/Little Rock is touting the success of a viewer testimonial ad campaign for the up swing in viewers for its morning show.  Daybreak has climbed to a 31 share according to the November ratings book.  That is up from an 18 share in May 2011.  In that time frame KATV stole Alyson Courtney from KTHV.  

In 2011 KATV started a viewer testimonial campaign featuring viewers of the popular morning show.  According to an article on TV News Check.com, two producers were also hired for Daybreak.  Rob Thomas, KATV’s creative services director told TV News Check, “I have no idea whether growth like that has happened anywhere so quickly,” Thomas says, “maybe it has, but it’s rare. We’ve had extraordinary success in turning around the numbers. Four ratings periods since the changes — November 2011, May 2012, February 2013 and November 2013 — we’ve had clean sweeps in households and demos in the mornings. It had been more than a decade since the station had that kind of success. Testimonials can be very effective if done correctly and consistently. The most important element: people who are passionate about your product,” Thomas claims.
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KARK Reporter Getting Out of the Business

February 19, 2014, 4:37 pm
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KARK/Channel 4/Little Rock reporter Jocelyn Tovar has announced she is leaving the station.  She posted on her facebook page she will be going to work at for the Markham Group.




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KATV to Launch "Business and Politics" Program

February 24, 2014, 10:31 am
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KATV will be launching “Talk Business & Politics” with Roby Brock Sunday, March 2nd.  

The show will air at 9am.  Here's the announcement from the station's facebook page:

Channel 7 President and General Manager Mark Rose is excited to announce that “Talk Business & Politics” with Roby Brock will debut on KATV Channel 7 Sunday, March 2, 2014. Brock who has been a fixture on Arkansas television for 15 years and has established himself as the leading source for local business and political news. His new show will be seen at 9 a.m. on Sunday mornings following ABC’s “This Week,” and will also feature Channel 7 News Anchor Scott Inman and Lead Capitol Reporter Janelle Lilley.
 
Talk Business & Politics will also partner with KATV’s award-winning news team to create more business and political content, and it will feature executive editor Roby Brock as a commentator and analyst in newscasts regularly.
 
“For decades, Arkansans have come to Channel 7 News as their top choice for information on local politics and elections,” says Rose. “We’re so pleased to add Roby Brock’s show and expertise to our political and business coverage. With a critically important and exciting local election season now upon us, the timing couldn’t be better.”
KATV News Director Nick Genty says, “Roby has built a strong following in Arkansas with his in-depth coverage of local business and politics. We welcome him to our team and know that our strong coverage with “KATV’s Election Central” will get even stronger as a result on the air and online at KATV.com.”
 
“I’m very excited about this new partnership,” said Brock. “KATV has been the long-time news leader in Arkansas and our brand of in-depth and balanced business and political reporting will be greatly enhanced by the strength of the Channel 7 news team.”
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KLRT to Launch Sunday Night Sports Show

February 24, 2014, 10:38 am
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I cringe every time I have to include the word "show" to describe a new something a tv station is starting. To me it's a program and not a show but oh well......

KLRT/Channel 16 Little Rock has announced it will begin airing a Sunday night sports show anchored by sports director Wes Moore.  Here's the news release:

Fox16 will launch a new weekly Sunday night sports show hosted by Sports Director Wess Moore.  "Final Score with Wess Moore" will air Sundays at 10 p.m. immediately following Fox16 News at 9 p.m.

The new broadcast continues Fox16's expansion of local sports coverage that began this past fall with "Fearless Friday" and "Fearless Friday: Statewide Edition" during the high school football season.  "Final Score with Wess Moore" aired periodically following Arkansas Razorback football games.  After receiving excellent feedback from viewers, it was clear Central Arkansas is hungry for additional local sports coverage.   

The broadcast will feature top highlights from the previous week along with a look ahead to what's scheduled for the next few days. The show will also feature the biggest names in Arkansas sports as on-set guests -- plus, Wess Moore's popular commentary segment "One More Thought." The show is also a place for you to have your say in what's covered and discussed.
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Channel 11 Redesigns Website

February 25, 2014, 9:04 am
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KTHV/Channel 11/Little Rock has launched its new web design.  THV11.com's design is used by many of the Gannett Broadcasting stations and properties.


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Former NWA Sports Anchor Finds New Job

February 27, 2014, 10:54 am
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Former KHBS/KHOG/40/29 sportscaster Mike Jocko Jacques has a new job.  He made the announcement on his facebook page today.  Jacques' last day at 40/29 was February 14th. 


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Top LR Anchor Getting Out of the Biz

February 27, 2014, 8:01 pm
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KATV/Channel 7/Little Rock anchor Christina Munoz is leaving the station.  Arkansas Times reports Munoz will become the associate vice president for communications, public relations and marketing at UCA.  Munoz joined KATV in 2003.
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Who Will Fill the Empty Anchor Chair at KATV?

March 1, 2014, 11:20 am
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The news of KATV evening anchor Christina Munoz is no doubt the buzz in Little Rock.  Now we turn who will be filling the seat being left empty.  Should KATV bring in someone totally new or promote from within.  Of course the obvious thing to do is promote Beth Hunt to the position.  Everybody knows Beth's face since she has been with the station for a long time now.  If it were me I'd make Beth the co-anchor of the 5,6, and 10 newscasts.  

So who deserves the empty chair?  Please discuss!
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KTHV Reporter Making the Jump to Hotlanta

March 5, 2014, 7:49 pm
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KTHV/Channel 11/Little Rock reporter Daniel Wilkerson is leaving Little Rock for Georgia.  Last month he announced on his facebook page he will be joining WGCL the CBS affiliate in Atlanta. Wilkerson has worked as a MMJ and a weekend news producer for KTHV.


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Nexstar to Broadcast Weekly Political Program "Statewide"

March 9, 2014, 10:58 am
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Just when I had thought Nexstar couldn't make another stupid decision..well they do.  Looks as though Arkansas Today won't be the ONLY Arkansas program ALL the non-Arkansas residents will be subjected to.  Nexstar has plans to broadcast Capital View as it does Arkansas Today to its stations in the Fort Smith-Fayetteville, Memphis, Monroe-El Dorado, Shreveport-Texarkana and Springfield markets.  

KARK made the announcement last week.  “Our company serves every county in Arkansas, so it is important to provide political programming during a crucial election year in not only Little Rock and Northwest Arkansas, but Harrison, Texarkana and El Dorado as well.” said Nexstar Broadcasting Co-Chief Operating Officer and Senior Vice President Brian Jones.  

Capitol View, which debuted in April 2013 on KARK-TV as Little Rock’s first weekend morning political show, focuses on the issues and newsmakers driving the Arkansas political scene.  Hosted by award-winning journalist David Goins, the show has featured interviews with the biggest names in Arkansas politics including all six members of Arkansas' U.S. congressional delegation, Governor Mike Beebe and former governor and presidential candidate Mike Huckabee.   

David Goins will be the host of the weekly program.  The program will start its statewide broadcast the weekend of March 22-23.
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Shreveport Station Welcomes Addition to Morning Team

March 13, 2014, 11:15 am
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KTBS/Channel 3/Shreveport welcomed a new member to its morning news team. T.W.Starr joins the station from WAAY/Huntsville, Alabama.  Starr is a Los Angeles/San Diego, California native. 
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Shreveport Anchor Wins Award for Hairstyle

March 14, 2014, 1:57 pm
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These days there is an award for just about everything...including for the best hairstyle in journalism.  And who is the winner of that....Jody Lowery. The KTBS/Channel 3/Shreveport anchor beat out such names as Betty Nguyen, Alex Witt, Deborah Norville, and Alison Kosik.
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Anchors Away in Shreveport

March 17, 2014, 8:26 am
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This from the tip box:

Pat Simon has left KSLA. He was shown the door Friday in a dispute over taking a job out of state in PR and breaching his contract.

Simon had anchored at KSLA/Channel 12/Shreveport since December 2008.
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More Americans Get Their News From Local News Than From Any Other Source

March 17, 2014, 2:00 pm
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A new study is out showing local news is the favorite by which Americans get their news information.  The study was conducted by the American Press Institute.  Here are the findings:

Among the different types of TV news, more Americans (82 percent) turn to their local TV news stations either through the TV broadcast or online than another other type. Sizeable majorities also cite the three national network broadcast news operations (73 percent) in their various forms and 24-hour cable news channels (62 percent) — such as Fox News, CNN, or MSNBC — as sources of news, either on television or digitally.

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Trouble in Paradise?

March 17, 2014, 5:20 pm
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This from the tip jar:

Regarding your post about Pat Simon and KSLA: A similar situation is unfolding at KATV with Christina Munoz. Reports from sources say KATV news director refuses to let Munoz out of her contract to take the job in PR at UCA in Conway. Munoz has reportedly hired a lawyer, so this could get ugly.
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Former ArkLaTex Anchor Joins Little Rock Station

March 21, 2014, 7:26 pm
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Source:KTHV  President and General Manager Michael Caplan announced Denise Middleton as the newest member of the THV11 team.

"Denise is an exceptional person and talented journalist who will be a great fit with Craig, Dawn and Ed in the evenings", stated Caplan.

Denise is a Houston native and most recently the Morning Anchor at KSLA in Shreveport, Louisiana. Prior to that, she worked as a General Assignment reporter for KHAS in Hastings, Nebraska.

THV11 News Director, Dave Parker said, "I am very excited to have Denise on board. She brings a wealth of knowledge, energy, and passion to her work. Denise's commitment to community is an important foundation for sharing the stories important to Arkansans."
Denise and her family are very excited about their future here in Central Arkansas!
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NWA Anchor Jailed on DWI Charge

March 21, 2014, 7:35 pm
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KFSM/Channel 5/Fort Smith weekend anchor Austin Reed was arrested on DWI, careless driving and violating the implied consent law.  KFSM reposrts the anchor was involved in a single vehicle accident on Thursday, March 20.  
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Little Rock Reporter Packing Up for DC

March 30, 2014, 10:13 am
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KATV/Channel 7/Little Rock reporter Jeannette Reyes has left the station.  Saturday was Reyes' last day.  Reyes will be making the move to Allbritton's station in DC:


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Two KLRT Reporters Getting Out of the Biz

March 31, 2014, 4:00 pm
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This from the tip jar:

 Hubert Tate and Dustin Barnes are on the outs at KARK/Fox16...both are getting out of the industry.  Barnes will stick around here & Tate is going to DC to work with the Human Rights Campaign
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FCC Cracking Down on Joint Service Agreements

March 31, 2014, 4:06 pm
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This from the tip box...one can't help but wonder what Nexstar/Mission Broadcasting thinks about this.


The Federal Communications Commission voted Monday to bar companies from controlling two or more TV stations in the same local market by using a single advertising sales staff.
 
The commission voted 3-2 to support Chairman Tom Wheeler's proposal to crack down on joint ad sales agreements between TV stations, which have proliferated in part because of a wave of consolidation in the broadcast industry. There are 128 joint-sales agreements in place around the country, according to Patrick Communications, a telecom brokerage firm in Maryland.

As a result of the vote, any station handling more than 15% of ad sales for another station will be considered the owner of both going forward, similar to how the FCC's rules treat radio stations. Stations will have two years to unwind the agreements or secure a waiver from the FCC.
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